Pro Video Secrets for Pulling MAXIMUM Traffic
By Ritch Wilder for Vision Film & Television Production
If you are a regular reader of our Tip Sheets, you already know that
the Internet audience can be found on the Social Network Video sites
and Video Posting sites. And, to grow your business, you need to make
videos to post on these sites. Sources report up to a 200% increase in
Internet traffic when using the right video. But, how do you know what
to put in your video to pull the most traffic? Let us give you some
inside info that is sure to help. Here are 6 Video Secrets the pros use.
SECRET #1 - BE SPECIFIC ABOUT THE CONTENT, INFORMATION OR MESSAGE IN YOUR VIDEO.
It needs to be current and useful to pull searches. Think like a client
who's looking for information. Your information. Also, display the same
videos in pages on your website that share similar themes. Have your
webmaster load the pages with the proper keywords. Again for consistent
search engine recognition. Make your website an information resource
for your industry. It makes you an expert, pulls traffic and converts
to sales.
SECRET #2 - RESEARCH WHAT OTHERS ARE DOING IN YOUR FIELD IN VIDEO.
See what types of videos, keywords or phrases they are using. What
themes or information types they give. Make a short list of the most
effective and relevant ones. If there's not a a lot of video content
for your industry, look at other videos that your demographic would be
attracted to for inspiration.
Also have your webmaster load all the data tags and fields in your
video descriptions and titles with these targeted keywords. Be sure to
use the keywords or phrases that are reflected in the video content. -
Keep your viewers happy, don't mislead.
SECRET #3 - KEEP YOUR VIDEOS SHORT AND TO THE POINT.
You don't want your audience to click away. It's better to have several
of your short videos available than one long one. This lets the viewer
pick the information that's right for them. And, if they like one
video, they will most likely click on your other videos as well. Also,
be sure the production level is professional so your audience will take
you seriously and to be sure the video doesn't devalue your company.
Pro videos deliver a consistency that viewers will appreciate in their
subconscious – especially when it's time to buy.
SECRET #4 - BE AN EXPERT.
If you have several major topics that you want to cover, be sure to go
into detail on the important, key subjects relevant to your business.
The viewers have searched the keywords you are using, you better
deliver the info. And, when you do, you will convert the viewer and
they will trust you and they will buy from you. It's okay to cover
several major topics, just be sure that each is covered completely.
SECRET #5 - BE SUBTLE WITH BRANDING OR MARKETING.
You are building a relationship. Nobody likes to be sold. But, you do
need to have your businesses association available to the viewer. Start
the video with a simple, quick intro featuring your brand. Make subtle
mentions of your company in the video. Close with a friendly reminder
of how to contact your company for more information. Link the video
wherever possible to your site. Don't go overboard. It's distracting
and they'll click on the next video.
SECRET #6 - MAKE YOUTUBE DO THE BORING STUFF.
You get lots of analytic tools with your account on YouTube and many
other Video post sites and Social Media sites. Use them! You can see
what videos get the most traffic and the viewing habits of your
potential customers. See what pulls the most traffic and what has the
longest viewing times and cater to that direction.
Follow these simple steps and you'll build a dedicated audience in no
time. As it grows, so will your sales! If you need any other advice or
Video Production help, please contact us anytime at
info@visionmovies.com or 888-839-5150.
All the best,
Vision Film & Television Production
www.VisionMovies.com